Work

Den Ojämna Betydelsen av Handlingsförmåga och Känslomässig Erfarenhet i Reaktioner på Maskiners Ersättning av Människor

Year: 2025
Type: dissertation
Abstract: As intelligent machines take on roles traditionally held by humans, public acceptance depends not only on what machines can do, but whether they are perceived to have the right kind of mind for the job. Mind-Role Fit Theory suggests people evaluate machine replacements based on two traits: agency (capacity to act) and experience (capacity to feel). This paper challenges the theory’s assumption that mismatches in these traits have symmetrical effects. Across an experimental study (N = 405), I find that mismatches in agency consistently lead to negative reactions, regardless of role demands, whereas mismatches in experience only matter when emotional sensitivity is seen as essential. I explain this asymmetry using Expectancy Disconfirmation Theory: agency is a baseline expectation for machines, while experience is role-dependent. These findings refine Mind-Role Fit Theory and offer guidance for designing machine roles that align with both public expectations and task demands.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7136097993
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