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Predictive incrementality: Bridging attribution and causal measurement for real return on marketing investment

Year: 2026

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/wxoo3121

Author: Seojoon Oh

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7137892258

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