A Study on Customer Attitude towards Unified Payment Interface (UPI): With Special Reference to Haveri City, Karnataka State
Year: 2026
Type: article
Study design: Observational Study
Abstract: : The digital revolution in India has significantly transformed the financial landscape, with the Unified Payment Interface (UPI) emerging as a revolutionary tool for seamless and instant transactions. This study examines the customer attitude toward UPI in the Haveri City of Karnataka. It explores awareness, usage patterns, benefits, challenges, and overall satisfaction. The findings provide insights into the behavioral trends of UPI users in a semi-urban district, contributing to the broader understanding of digital financial adoption in regional areas. Keywords: UPI, Digital Payments, Customer Attitude, Haveri, Fintech, Cashless Economy. Title: A Study on Customer Attitude towards Unified Payment Interface (UPI): With Special Reference to Haveri City, Karnataka State Author: Mr. Sandeep S. Kulkarni, Dr. R. Kalidoss International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 801-814 Research Publish Journals Website: www.researchpublish.com Published Date: 12-March-2026 DOI: https://doi.org/10.5281/zenodo.18978841 Paper Download Link (Source) https://www.researchpublish.com/papers/a-study-on-customer-attitude-towards-unified-payment-interface-upi-with-special-reference-to-haveri-city-karnataka-state
Authors: Mr. Sandeep S. Kulkarni, Dr. R. Kalidoss
Language: English
Subfield: Health Information Management
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W7138013813
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