Unveiling consumers’ cross-channel analysis: the underlying logic of omnichannel retail
Year: 2026
Type: article
Source: Journal of Services Marketing
Authors: Jian Liu, Chong Wang, Jixiao Wang
Institutions: Nanjing Audit University, City University of Hong Kong
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G1242898219
OpenAlex ID: W7138373849