“What? This post is sponsored?”: sponsorship awareness negatively moderates influencer credibility and parasocial relationships for longtime followers
Year: 2026
Type: article
Study design: Observational Study
Source: Online Information Review
Authors: Yu Chen, Ruonan Zhang
Institutions: Shanghai International Studies University, Rollins College
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7140087300