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Wearing the future: a study on metaverse applications in apparel design and retail

Year: 2026

Type: article

Study design: Observational Study

Source: Research Journal of Textile and Apparel

DOI: 10.1108/rjta-09-2025-0212

Authors: Naveen Kumar R., Neerupa C., Mekala P., Parasakthi D., Pavithra R., Muthu Kumar T., Krishnamoorthi M.

Institutions: Dr. N.G.P. Institute of Technology, CMR University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7140145379

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Cites: 50

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