Work

Peer Influence of Consumer Experience on Instagram : The Case of Generation Z young girls

Year: 2025

Type: conference-paper

Abstract: International audience

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Lemoine, Jean-François, Lipp, Mylène

Institutions: PRISM Sorbonne, Université Paris 1 Panthéon-Sorbonne, ESSCA School of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7140154626

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