Work

Exploration of brand orientation for well-known brands from a management perspective

Year: 2026

Type: article

Source: Management Research The Journal of the Iberoamerican Academy of Management

DOI: 10.1108/mrjiam-08-2025-1809

Authors: Walter Palomino-Tamayo, Julio Cerviño

Institutions: Esan University, Universidad Carlos III de Madrid

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7140176080

FWCI: 9.75

Cites: 70

Cited by: 1

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