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From behavior to value: how virtual CSR co-creation enhances perceived corporate social innovation

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1990

Authors: Xing Jin, Lijuan Wei, Li Min Lin, Juan Yang

Institution: Guilin University of Electronic Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: China Scholarship Council

Award: G4695790350

OpenAlex ID: W7140202452

FWCI: 9.939

Cites: 69

Cited by: 1

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