Beyond the game: Leveraging athlete celebrities for value creation in sportswear brands in the digital era
Year: 2026
Type: article
Source: European Management Review
DOI: 10.1111/emre.70064
Authors: Federico Platania, Celina Toscano Hernandez, Francesco Paolo Appio
Institutions: Institut Superieur de Gestion, Paris School of Business
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Award: G4712803313
OpenAlex ID: W7140208649