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How cultural heritage metaphors boost brand status: the dual mediating role of social value and psychological distance

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1889

Authors: Qiang Xu, You Song, Menglin Li

Institution: Zhejiang University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G991636654

OpenAlex ID: W7140222015

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Cites: 83

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