Work

Green marketing and customer loyalty in Vietnam’s eco-labeled products market: the mediating role of environmental knowledge and environmental attitude

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Knowledge Management

DOI: 10.1108/jkm-08-2025-1138

Author: Nguyen Khanh Hai Tran

Institution: University of Finance - Marketing

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7140595686

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Cites: 58

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