Work

Developing and Validating a Multidimensional Attitudes Toward Sport Sponsorship Scale

Year: 2026

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/10616934261433376

Authors: Zachary C. T. Evans, Terry Eddy

Institutions: Ball State University, University of Windsor

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7140805370

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Cites: 54

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