Year: 2026
Type: book-chapter
Abstract: This chapter explores the potential contributions of postcolonial theory to the field of cross-cultural management (CCM). Although postcolonial theory has had a profound influence on the humanities and social sciences, it has yet to substantially shape mainstream CCM scholarship. Introducing key concepts – Eurocentric universalism, orientalism, hybridity, indigenisation and neo-colonialism – this chapter outlines how postcolonial thought can enrich and expand CCM research. It suggests that the field might develop a more critically aware and inclusive approach by also engaging with the enduring cultural logics of imperialism and colonialism. This includes reflecting on the ways in which CCM research may inadvertently reproduce those logics today.
Source: Routledge eBooks
Author: Mehdi Boussebaa
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7140830745