Work

Leveraging social media in B2B sales: impact on in-role and customer relationship performance

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-09-2024-0732

Authors: Vibhava Srivastava, Ratan Kumar

Institutions: Management Development Institute, Bennett University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7141812751

FWCI: 12.4

Cites: 134

Cited by: 1

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