Work

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Year: 2026

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/09721509261432286

Authors: Shubhi Changani, Rakesh Kumar

Institution: Motilal Nehru National Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7142009371

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Cites: 86

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