BALO™: An Integrated Marketing Framework for SEC/IRA Compliance and Sustainable Value Creation
Year: 2025
Type: report
Abstract: The convergence of regulatory mandates—specifically the Securities and Exchange Commission (SEC) Climate Disclosure Rule (33-11275), the Inflation Reduction Act (IRA), and the CHIPS and Science Act—has created an unprecedented communications challenge for U.S. corporations. While significant capital and strategic attention have been directed toward emissions measurement, supply chain decarbonization, and clean energy investment, a critical gap remains: the translation of complex sustainability investments and regulatory compliance into coherent stakeholder communications that build trust, capture market value, and mitigate legal risk. This white paper introduces BALO™, an integrated marketing framework designed to bridge this gap. Grounded in the author's advanced degree in Marketing with a specialization in sustainable marketing, the framework integrates four distinct domains: Brand Systems (Sustainability Brand Architecture, drawing on marketing and consumer behavior theory), Assurance Communications (Compliance Communications Translation, drawing on public relations and stakeholder engagement), Lifecycle Marketing (Marketing Operations Automation, drawing on project management discipline), and Organisational Capability (Sustainable Marketing Training & Capacity Building, drawing on adult learning and product management principles). The framework addresses a critical limitation in current market offerings: traditional marketing consultancies lack sustainability and compliance expertise, while sustainability consultancies lack marketing and communications capability. BALO™ uniquely integrates both domains, delivered by a practitioner holding certified expertise in project management (PMP) and sustainability innovation (CISL) atop a foundational marketing degree. This paper presents the theoretical underpinnings, methodological architecture, implementation pathway, and national importance of the framework, positioning it as a novel contribution to the emerging field of sustainable marketing practice in the context of regulatory transformation.
Author: BALOGUN, ADEBAYO
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7142722292
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