Work

Meta-analysis of influencer marketing effectiveness in tourism and hospitality

Year: 2026

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-08-2025-1231

Authors: Zhuowei Huang, Aihan Fan, Zixuan Huang, Xiaoxiao Qi

Institutions: Sun Yat-sen University, Yunnan University of Finance And Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G7133918238

OpenAlex ID: W7142735153

FWCI: 3.771

Cites: 69

Cited by: 1

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