Work

How TikTok Influences Gen Z 's Consumer Decisions: A Systematic Review

Year: 2026

Type: review

Study design: Systematic Review

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70206

Authors: Yan Lu, Xinyang Ding, Yujun Lin

Institution: Shandong University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Shandong Province

Award: G2114154000

OpenAlex ID: W7142877896

FWCI: 7.541

Cites: 28

Cited by: 2

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