Work

Silver Economy Influencers: Unlocking the Untapped Potential of Mature Content Creators

Year: 2026

Type: article

Source: California Management Review

DOI: 10.1177/00081256261422711

Authors: Barak Libai, Michael Haenlein, Pawel Korzynski, Grzegorz Mazurek

Institutions: Reichman University, University of Liverpool, ESCP Business School, Kozminski University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7142884924

FWCI: 12.9

Cites:

Cited by: 1

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