Virtual stars with real hearts! Understanding consumer engagement towards metaverse influencers: a multi-country perspective
Year: 2026
Type: article
Study design: Observational Study
Source: European Journal of Marketing
Authors: Aman Kumar, Amit Shankar
Institution: Indian Institute of Management Visakhapatnam
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7143796714