Work

Understanding Luxury Fashion Counterfeit Consumption Behaviour in an Emerging Economy: A Modified and Extended Theory of Planned Behaviour Approach

Year: 2026

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/09722629261432806

Authors: Tushar Prabhakar, Tejinderpal Singh, Navdeep Kaur

Institution: Panjab University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147196473

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Cites: 49

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