Work

The impact of brand inclusivity on consumer attitudes toward AI-designed products

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2025-2139

Authors: Chunqu Xiao, Tianshu Zhou, Qingyi Li, Yayu Zhou

Institutions: Shaoxing University, Shenyang University of Technology, Nanjing University, Jinling Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147271356

FWCI: 19.88

Cites: 45

Cited by: 2

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