Work

Are You Willing to Pay for “Greater Environmental Friendliness”? The Role of Artificial Intelligence in Enhancing Products' Environmental Benefits

Year: 2026

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70215

Authors: Demin Wan, Pengyi Shen, Aonan Zhu

Institutions: East China University of Technology, Jiangxi University of Finance and Economics, Fudan University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G6189514128

OpenAlex ID: W7147271916

FWCI: 29.25

Cites: 49

Cited by: 3

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