Work

The Impact of Integrated Design Communication (IDC) Elements on Perceived Expertise and Consumer Attitudes in the B2C Model : focusing on Chinese Whey Protein Powder brands

Year: 2026

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2026.1.61

Authors: Xu Kong, Yi Xuan Liu, Euitay Jung

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147367483

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