Work

Marketing to Machines: How AI Shopping Agents Respond to Promotional Cues

Year: 2026

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.6406639

Authors: Jafar Sabbah, Oguz A Acar

Institutions: University of London, City, University of London, King's College London

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7147458877

Cites: 30

Cited by: 1

Related to: 10