Work

The role of fashion influencers in shaping consumer attitudes and purchase intentions

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-03-2025-0126

Authors: Poh Li Kong, Consilz Tan

Institution: Xiamen University Malaysia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147466680

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Cites: 68

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