Analyzing Consumer Responses to Generative AI Advertising Using XLM-RoBERTa : Focusing on S-O-R Model-Based Sentiment Analysis of Coca-Cola Cases
Year: 2026
Type: article
Authors: Gyu Hoon Han, KyuDong Park, Eun Seok O
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7147563640
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