Work

The Influence of Apparel Design Elements Perceived as “Korean Fashion”on Chinese Young Consumers’ Purchase Intention: The Mediating Role of Perceived Fashionability

Year: 2026

Type: article

Study design: Observational Study

Source: Design Works

DOI: 10.15187/dw.2026.03.9.1.71

Authors: Ning Wang, Kyoung-Yong Lee

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147595837

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