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The Effect of Storytelling Packaging Design on Consumers’ Purchase Intention : Focusing on Nongfu Spring’s “Oriental Leaf” Black Tea

Year: 2026

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2026.1.520

Authors: Ya Xin Liu, Min Jung Song

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147658827

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