Year: 2026
Type: article
Study design: Observational Study
Abstract: Brand awareness is an important concept in marketing that refers to the extent to which consumers are familiar with and able to recognize or recall a particular brand. This study conducted in Bhargavi automobiles of Maruti Suzuki cars in Tirupati by taking sample size of 100 customers, for this study I use both primary & secondary data collection methods. Maruti Suzuki India Limited is one of the largest automobile manufacturers in India. The company was established in 1981 and later partnered with Suzuki Motor Corporation of Japan. It is well known for producing affordable, fuel-efficient, and reliable passenger cars for Indian customers
Authors: V. Maruthi Prasad, Dr. K. Tirumalaiah
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7148632648
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