Work

Purchasing from green brands in emerging markets: The influence of self-image congruence on Gen Z in Vietnam

Year: 2025

Type: article

Study design: Observational Study

Source: Luxury Studies The In Pursuit of Luxury Journal

DOI: 10.1386/ipol_00048_1

Authors: Thuy Linh Vu, Hanlin Wang, Yan Sun, Saloomeh Tabari

Institutions: Oxford Brookes University, Cardiff University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7148985863

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Cites: 25

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