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INFLUENCE OF SELF-POSITION MERCHANDISE IN INDIA'S FMCG SECTOR A Comprehensive Research Study

Year: 2026

Type: article

Abstract: Self-position merchandise represents a critical yet understudied dimension of retail strategy in the Indian FMCG (Fast-Moving Consumer Goods) sector. This research paper examines the influence of product positioning, shelf placement, and consumer-driven merchandising strategies on purchasing decisions, brand visibility, and market competitiveness within India's dynamic retail environment. Through a comprehensive analysis of empirical data, case studies, and theoretical frameworks, this study demonstrates that strategic self-position merchandising directly correlates with increased market share, consumer engagement, and retail efficiency.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.19443708

Author: Reshma Madan Bhakta

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7150738758

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