Work

The influence of streamers’ cultural intelligence on consumer continuance in live commerce

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1843

Authors: Zhiying Hou, Meijuan Wu, Pei San Lo, Yet-Mee Lim, Keng-Boon Ooi, Garry Wei-Han Tan

Institutions: UCSI University, Monash University Malaysia, Korea University, Fore School of Management, Korea University, Swinburne University of Technology Sarawak Campus, University of Jordan, Jaipuria Institute of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7150744155

FWCI:

Cites: 50

Cited by:

Related to: