Work

Understanding Gen Z’s continuance intention in mobile payment: an extended MTAM approach in an emerging market

Year: 2026

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-07-2025-2607

Authors: Mohd Hanafi Azman Ong, Nur Syafikah Ibrahim, Nur Diana Zamani, Muhammad Yassar Yusri

Institution: Universiti Teknologi MARA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7150902216

FWCI:

Cites: 49

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