Work

Serving the Weak or Strong? The Strategic Role of Live‐Streamers' Service Inclusion in Live‐Streaming e‐Commerce

Year: 2026

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70214

Authors: Xiaoqi Sun, Xiushuang Gong, Peiqi Zheng

Institution: Chongqing University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7151856178

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Cites: 65

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