Work

What the app? A 17-country study of apps’ effectiveness for brand lift

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2024-5392

Authors: William Caruso, Lara Stocchi, Jenni Romaniuk

Institution: University of South Australia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7153536138

FWCI: 12.4

Cites: 88

Cited by: 1

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