Work

As if human or as if machine? Examining dimensional trade-offs of machine heuristics in human-virtual influencer collaborations

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-10-2025-0599

Author: Fanjue Liu

Institution: Shanghai Jiao Tong University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: American Academy of Advertising

OpenAlex ID: W7153596739

FWCI: 25.79

Cites: 37

Cited by: 2

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