Work

Understanding the role of simple packaging in affecting consumers’ intentions to purchase green cosmetic products

Year: 2026

Type: article

Study design: Observational Study

Source: Social Responsibility Journal

DOI: 10.1108/srj-09-2025-0914

Authors: Kian Yeik Koay, Nguyen Ngoc Dieu Hoang

Institution: Sunway University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7153861899

FWCI:

Cites: 61

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