Work

Unpacking the psychological mechanisms behind hunger marketing on real estate purchase intention

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Business Strategy

DOI: 10.1108/jbs-08-2024-0151

Authors: JingJing Zhang, Jason James Turner, Long She

Institutions: China Jiliang University, Asia Pacific University of Technology & Innovation, Sunway University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7153998975

FWCI: 9.75

Cites: 38

Cited by: 1

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