Work

Fear of missing out (FOMO) and impulsive buying behavior: The role of social media, self-control, and socio-economic factors

Year: 2026

Type: article

Abstract: This study investigates how fear of missing out (FOMO) influences impulsive buying behavior, examining the mediating role of social media engagement and the moderating effects of self-control and socio-economic factors in digital consumer environments.

Source: International Journal of ADVANCED AND APPLIED SCIENCES

DOI: 10.21833/ijaas.2026.04.006

Authors: Suchart Tripopsakul, Suchart Tripopsakul

Institution: Bangkok University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $469

OpenAlex ID: W7154128469