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Consumer Mood, Anxiety, and Cognition in Green Purchasing Decisions During Extreme Weather Conditions

Year: 2026

Type: article

Abstract: This study adopts the theory of planned behavior to investigate consumers’ purchasing decisions under extreme weather conditions. Specifically, this paper examines how extreme global weather events motivate consumers to consider purchasing green products and prioritize environmental sustainability in their consumption choices. It further explores whether consumers’ adoption of green products enhances their satisfaction under abnormal global climate conditions, as well as how consumer satisfaction subsequently improves individuals’ mood, anxiety, and cognitive states. Structural equation modeling was employed to test the hypothesized model using data collected from 352 valid respondents in China. As the global community strives to achieve net-zero CO2 emissions by 2050, numerous firms and manufacturers have incorporated green product concepts to advance sustainable operations. The empirical results reveal that anxiety and cognition are positively related to green purchasing decisions, which in turn exert a positive influence on consumer satisfaction. Based on these findings, this study proposes actionable strategies to promote green consumption behavior by accounting for relevant psychological factors.

Source: Sustainability

DOI: 10.3390/su18083796

Authors: Li-Wei Lin, Shuo Wang, Fei-Ye Du

Institutions: Shanghai University of Finance and Economics, Zhejiang Financial College

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Climate action

Open Access status: gold

Estimated APC paid: $2,896