Work

A Hermeneutic Approach to Branding Strategy Theory -Reinterpreting Strategic Concepts in Clausewitz’s ‘On War’-

Year: 2026

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2026.32.1.519

Author: Yonghyuck Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154285985

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