Work

A Study on the Characteristics of Prada Mode’s Brand Experience Expansion Based on Cultural and Artistic Convergence

Year: 2026

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2026.32.1.69

Author: Sun Young Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154419965

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