Work

Is Short-termism Undermining Your Brand Equity?

Year: 2026

Type: article

Source: California Management Review

DOI: 10.1177/00081256261434968

Author: David Aaker

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154564754

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