Work

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Year: 2026

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/09721509261437971

Authors: Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique, Md Rohibul Islam, Md Mehedi Hasan

Institution: Hajee Mohammad Danesh Science and Technology University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154592841

FWCI: 19.5

Cites: 80

Cited by: 2

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