Work

When reviews tell the truth: the power of verified purchase ratings

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-07-2025-0437

Authors: Dongyeon Kim, Kyuhong Park

Institutions: Hanyang University, Inha University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154688752

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Cites: 41

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