Work

Building self-brand connections through AI-enabled brand transparency in emerging market retail

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2025-2703

Authors: Van Hoang Dinh, Thi Khanh Huyen Pham, Thao An Tran, Anh Thu Nguyen, Thuy Linh Pham, Linh Chi Nguyen

Institution: Foreign Trade University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154717618

FWCI: 29.82

Cites: 46

Cited by: 3

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