Work

Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70160

Authors: Yibo Xie, Zhuorong Wu, Zelin Tong

Institution: Hainan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7154751889

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Cites: 39

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