Work

Advertising for the Good and the Better

Year: 2026

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2026.2646827

Authors: Hudders Liselot, Dens Nathalie

Institutions: Ghent University, University of Antwerp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154993223

FWCI:

Cites: 3

Cited by:

Related to: